The Future Of Websites In Trinidad & Tobago

If I’ve said it once I’ve said it a thousand times: the barren landscape of local online businesses is a goldmine for the visionary. Imagine that- in this day and age, in the year 2012 a Trini business owner who finally decides to put up a company website is a visionary!

Why the ‘VISIONARY’ will mine gold

For want of a better word (and there’s no better) the Trini ‘Visionary’ is the one who has figured out what the rest of the world figured out ten years ago: that a website is as standard as a stapler, a no-brainer and a foregone conclusion no ifs, ands or buts. There are many reasons why this is:

Reason #1

Today’s teenagers are tomorrow’s adults: A laptop for every child in secondary school in Trinidad & Tobago ensures an entire generation of potential customers who know nothing except the internet. Do the math, in 3 to 5 years they’ll grow up and that will come faster than you can say ‘Google’! So you’re not spending money on a website, you’re investing in it.

Reason #2

Your competitors are absent and complacent: They have no web presence at all, not even a parked domain name. In typical Trini lackadaisical fashion they drag their feet and can’t see the reality staring, nay, slapping them in the face. What they also don’t know is that they’re doing you a huge favor by standing on the sidelines. By the time they wise up you’ll be so far ahead all they’ll see is a dot.

Reason #3

Your competitors are present and complacent: There are those who have websites put online right after Columbus discovered Trinidad and were never touched since. One look at the copyright notice tells the last time there was an update. Yes they have websites but poorly designed, poorly maintained with no thought put toward the right content. They’re also looking for the cheapest web designer to do it all.  I have 3 website packages and I’ve only had clients ask for the cheapest package just 3 times in the last year.

Reason #4

Many vacant keywords in local search: Punch in the keywords you’d like to be found by in Google T&T and check out the first page- just a handful of websites and mostly directory listings. Of the websites that are there, they’re only there because there are no contenders for the position. But now here you come to knock them off right? No one’s paying attention to Search Engine Optimization (SEO) techniques in Trinidad & Tobago the right way- the way we do it.

Reason #5

Your customers are looking online: Aargh! This is one of my pet peeves. Trini customers are looking online everyday but no one is there. There is a critical shortage of high quality Trini websites that have any semblance of being current and up to date and that look like the owners actually give a damn about them. Do you care to give one?

CONCLUSION

So I say the future is bright, ripe and ready for the picking. Would you all step up and pick it already? By the way, please call Forward Multimedia when you decide to pick. Nobody does it like us!