New Product Ads option for your Facebook Marketing in T&T
Social Media marketing, especially Facebook marketing in Trinidad & Tobago just got a little more interesting with the introduction of a new advertising option called Product Ads, which was launched on February 17th, 2015,
I say interesting because I’m been observing the steady rise in the use of sponsored ads on Facebook by Trini businesses, both in the advertising area (sidebar) and inside news feeds, which means that the market is getting more competitive, and this will add some more fuel.
Facebook touts this as the solution to promote the right products to the right people, just like its new Product Ads is promoting its product to the ‘right’ people— you, because there is a new way to make you pay.
Today we’re introducing product ads, a solution designed to help businesses promote multiple products or their entire product catalog, across all the devices their customers use. With product ads, businesses can showcase more products and people on Facebook can discover more relevant products.
This will be welcome news to local businesses as it would definitely add a better structured format for the way they’ve been doing the same thing using the regular sponsored ad approach.
This new promotion option will be available soon in your ad management section, called the Power Editor. I have many clients who will no doubt want to have a crack at it.