Social Media Marketing Knowledgebase
Social Media Marketing Knowledgebase
Here you’ll find information based on Forward Multimedia’s Social Media Marketing services. You can browse by category or search to quickly find answers relevant to your website.
Not necessarily. We recommend platforms based on your audience, goals, and capacity to produce content consistently. Not all platforms may work for you, even if they are popular; for example, Forward Multimedia has never used any social media as its primary marketing tool, it was always its website.
Yes we do. We don’t heavily promote such a la carte services as we prefer maintain content production as part of our marketing strategy we assist you in developing. However, if you’re comfortable with your own strategy design, we can provide static images, AI, and standard video.
Short-form video performs well across platforms these days, supported by static posts and stories where appropriate.
The general answer is yes. Due to foreign exchange limitations on credit cards, we only include this feature on comprehensive service plans, i.e. where we fully manage a client’s online presence- website, online store, social media, under an active and premium maintenance plan.
Facebook recommends ad creation for more developed and targeted campaigns. Boost posts, which by nature are easy to configure and implement, are designed for general promotions. It depends on the marketing objective, and experimentation, testing, to see what actually works for you.
Short-form video performs well across platforms these days, supported by static posts and stories where appropriate.
Strategy & Expectations
Yes. We encourage business to try on their own if they feel savvy enough; you can go far if you have good business skills and use some common sense. We also encourage you to try free and low-cost tools. When, as we say in Trini: ‘water gets more than flour’ and you feel you’re out of your depth, then for sure you’ll need to hire a professional.
Social media growth is cumulative, not instant. Some campaigns are fortunate to see early engagement gains, but sustainable results typically develop over 3–6 months of consistent activity. We encourage you to put your head down and do the work, stay focused and results will follow. That doesn’t mean wait at least 3 months; many small ‘wins’ are possible that would provide encouragement and confirm that you’re on the right track.
No agency can ethically guarantee virality or sales. Yes Trinis want results and want it right now. What we do guarantee is a structured, data-informed approach designed to maximize visibility, engagement, and conversion potential. Once we do all within our control, the rest is at the mercy of the universe; that’s the reality. A prayer wouldn’t hurt either…