Resistance is futile! Business Owner- Create a Facebook Page NOW

It’s either lead, follow or get out of the way! Face it, Trini’s love Facebook and have engaged it overwhelmingly. While I continue to trumpet the cause that all businesses absolutely NEED a website, then in lieu of one (and only in the meantime) you should create a Facebook business page for your company and don’t walk- run!

Now is not the time for ‘old school’. Now is the time for both old and new school working in tandem to execute your marketing plan, er- you have a marketing plan right? Sigh…Resistance is futile! Business Owner- Create a Marketing Plan NOW…well if you’re winging it, something is better than nothing so still create that Facebook page for your business. You get an online presence and it’s the next best thing to having a website.

What are the advantages of a Facebook page for our T&T businesses? Here are a few and I’m not regurgitating these advantages from Google, these are my first hand observations:

It shows your business is current with the times
It gives you an online presence for free
You can get statistics (via Facebook Insights) into your user base to better target your marketing
You increase your visibility on others’ walls and pique interest
You meet and interact with your customers first hand and build goodwill and referrals
You find other pages and businesses which you may not have otherwise found which may be benefit you by way of becoming customers or suppliers
You meet very nice people in general and expand your network (yes there are very nice Trinis out there)

Let me be clear though, Facebook Pages do not replace a website but should complement it with each driving traffic both ways. While the number of Trinis using Facebook is ever growing, there are those who are not yet users so you have to reach them some other way. Which is why you need that pesky marketing plan!

If you want to create your own Facebook Page for business, here is the link: Create Facebook Page for Business. Please note that it’s against Facebook policy to use personal profiles for business. Those who have created a separate profile for their business where pages cannot be ‘Liked’ but have to ‘Add as a friend’ to join is a violation of Facebook’s terms. If you are doing this, my advice is to create your page now and encourage your fans to transition over to the new page. It may take some time but it’s the only option. Just remember that these pages are designed for business promotion so they’re much better than using personal profiles. For example, you can add custom tabs, a welcome page and more.

So don’t delay, do it today. It’s the best thing since hops bread!

May 4, 2011 / Articles, Online Marketing

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About the Author

admin

I am Zaf Rahaman, owner of Forward Multimedia, a Trinidad based website design company now in its 10th year. Through my experience acquired on the ground since 2011, I’ve become known as one of the foremost authorities in E-Commerce, especially as it pertains to Trinidad & Tobago.

I began writing blog articles on various topics after observing the lack of online information about local E-Commerce. These articles quickly propelled the Forward Multimedia to the number one position on Google for all major industry keywords, a position consistently held for the past few years without challenge.

In 2018 I was an invited panelist in the annual Trinidad and Tobago Internet Governance Forum. Also in 2018 I was an invited speaker for the launch of the Virtual Caribbean DNS Entrepreneurship Center (VDECC) an initiative of ICANN- the Internet Corporation for Assigned Names and Numbers, the international body that that coordinates the Domain Name System (DNS) worldwide.

I was also a stakeholder consultant for the Ministry of Trade & Industry’s National E-Commerce Policy which was passed in December 2018, with many of my recommendations making it to the final policy.

Most of all, I love to write AND love to write on everything website and E-Commerce related to help business owners in Trinidad & Tobago get the most out of their online presence.

ALL articles and pages on my site are written by me, in my voice, from the ground up, and for you, from a Trini perspective, using local examples and applications.

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