Category: Online Marketing

05

Jan2014
The New Year has begun and like every other new year in living memory, you’ve started with a renewed spirit like the tired old cliché it is. We’ve all been going through the same motions like clockwork year in and year out. The good news is that it’s not going ... Read More
January 5, 2014admin

02

Oct2013
I'm compelled to write Part 5 right on the heels of Part 4 for two reasons: 1. It's a developing story worthy of special attention, and 2. The shifting sands in Trinidad & Tobago I'm witnessing of late is palpable, seemingly out of nowhere. I'm seeing such an uptick in ... Read More
October 2, 2013admin

29

Sep2013
I've been following this SEO development which began to make waves a few days ago, for which experts claim that it 'changes SEO as we know it'. That's a big statement to make and you would think that the sheer gravity of it would be making headlines. It has, but ... Read More
September 29, 2013admin

16

Sep2013
The longer I'm in this website business the more it opens my eyes. A website is not the end, it's only a means to it. Before online there was offline, but offline still 'is' and isn't going anywhere. Online just added one more way of marketing your business and like ... Read More
September 16, 2013admin

28

Aug2013
I like to maco as much as the next Trini. I see a Trini looking ad on the side of my Facebook page and you bet I'm going to click. For every 10 Trinis who see that ad my guess is that 9 won't resist and the 10th already clicked ... Read More
August 28, 2013admin
Google's 200 Ranking Factors

29

Jul2013
I've pre-empted my planned content for Part 4 to bring you this absolutely priceless infographic, billed as 'Google's 200 Ranking Factors: The Complete List' that explains 200 ways Google is judging your website right now. As we say in Trini 'Wha more yuh want?' It's a dizzying list, some you'll be ... Read More
July 29, 2013admin
Photgraphy for websites

03

Jul2013
How remiss of me to have not written an article about this topic before, but now is as good a time as any especially as Trinidad & Tobago is lukewarming up to this website thing (yes I said that on purpose), AND... because I've covered most of the other bases ... Read More
July 3, 2013admin

14

Jun2013
In the previous article in this series I highlighted the need for your website to be ready for the visit lest you disappoint your visitor when they come. It's because many of the top returned sites on Google T&T don't deserve their ranking, having ended up at the top or ... Read More
June 14, 2013admin

17

Feb2013
You're probably thinking what the heck kind of question is that, of course they work right? We're Trinis and as long as we see a Trini ad we're going to click. I doubt any of you've resisted the temptation of taking a little 'maco' even if the ad wasn't targeted ... Read More
February 17, 2013admin

30

Jan2013
I'm sure you were expecting this part to jump right into the nuts and bolts of Search Engine Optimization for Trinidad & Tobago: keywords, meta tags, heading hierarchy, link building and what have you— but I'm not. I'm going to deliberately put the bullcart before the bull. Let's paint this ... Read More
January 30, 2013admin